Minimus, LLC Launches World's First Web Store Exclusively for Individual and Travel-Sized Items

North Hollywood, CA July 8, 2004 "- This week, Minimus, LLC launched the e-commerce site www.minimus.biz, carrying a broad range of individual and travel-sized items. For many travelers and campers, toting around a bulky bag of toiletries, large food products, or heavy containers has been a nuisance. Now, Minimus.biz offers a solution. We have a growing inventory of over 400 products, and we encourage customers to submit product ideas to help continue to expand our offerings, notes company marketing vice-president, Paul Shrater. The offerings are wide-ranging: from beverages such as cocoas, coffees, and teas; to food products such as cereals, condiments, creamers, dips, dressings, jellies, sauces, spreads, and syrups; to personal care items such as soaps, hand cleansers, shampoos, shaving creams, and toothpastes; to a full complement of pharmacy items from headache medicines, to poison ivy wipes, to hospital-grade ointments. There are even notations as to what food items are Kosher, for those travelers with such dietary needs.Founding the company was a true family business experience recalls company President, Harriet Shrater, It was on a family trip to a cottage in New Hampshire that we realized, after buying a half-dozen bottles of condiments and dressings that were going straight in the trash after we left, that there was no place to easily buy smaller sizes. Harriet, who has a background in human resources, and is a lifelong member of the Girl Scouts of America, hatched the plan for the company with her engineering-executive husband, Joel Shrater. Then, they brought the concept to both of their children, Robyn Shrater Seemann, who works in graphic and internet design in Washington D.C., and Paul Shrater, a graduate of the well-known Wharton business school. The family divided up duties and then set forth to launch an innovative online presence in individual and travel-sized items.Paul Shrater adds, We just finished our beta-test phase, and we've already had customers purchasing products to lower the weight they carry backpacking, to bolster their basic first aid kit, to add stuff to what they carry in their purse, and also some that bought items to keep at their desk at work. It is exciting to see the wide-ranging customer base. Some of the most consistent feedback we got was that it was fun.'For additional information contact: Paul Shrater, VP of Marketing, 818-761-1243About MinimusThe minimus.biz website was launched on July 6, 2004. The e-store outlet of Minimus, LLC offers over 400 individual and travel-sized products in a wide range of categories including beverages, food products, personal care items, and pharmacy related items. CONTACT INFORMATION:Paul Shrater, VP of Marketing818-761-1243http://www.minimus.biz